BRAND, IDENTITY + PRODUCT DESIGN FOR A SERVICE AGENCY
Influencd connects content creators with home + design brands to develop marketing campaigns to further the growth of small businesses and household brands.
I defined and developed the visual brand and UX, working with a creative team possessing collective skills in marketing, blogging and interiors to transform our early, collaborative brainstorms to live, digital experiences accompanied by print collateral.
Influencd was born out of the realization that no dedicated online space existed for content creators to connect with home and design brands. Together, they can create powerful campaigns to grow each others’ businesses.
Influencd is built on the premise that smart and genuine connections lead to creative partnerships — we help facilitate those relationships. Beyond this, we continually strive to empower and educate our clients throughout the creative creation process, allowing us to make compelling content that inspires.
The interiors industry spans from the hip, modern and poppy to more traditional and classic elements that celebrate rustic craftsmanship. With that spectrum also spans a wide age range and attitudes surrounding digital marketing in the interiors industry. The outcome employs a color palette and brand look and feel that inspires an aspirational lifestyle that appeals to a broad market, while honoring a consistent and timeless brand accommodating varied aesthetics.